Olaf Haarsma is an Executive Creative Director with over 25 years of experience in the creative industry. He has held senior positions at leading international network agencies and has worked across a wide range of sectors, including automotive, healthcare, finance, consumer goods, and industrial technology.

In particular, he knows how to create emotional impact in the automotive and FMCG sectors and turning technically complex topics into clear, memorable communication, both in words and visuals. His strength lies in connecting strategy with creativity to develop ideas that are not only visually compelling but also strategically effective.