Olaf Haarsma brings over 25 years of hands-on experience in the creative industry, having worked at top international network agencies. As Executive Creative Director at DDB, he led the creative team and shaped strategic brand communication for clients like CUPRA & SEAT. Before that, he spent over a decade at MRM as Group Creative Director and Creative Director, crafting digital campaigns and brand experiences for Opel, Cadillac & Chevrolet, Mastercard, Sanofi, Hyundai, and Miele Professional.